Posted Under: Johanna's View
I’m sure you saw, or at least heard about, Ryan Braun’s carefully crafted apology letter released yesterday by the Milwaukee Brewers. While the words used actually struck the correct tone of contrition and regret, with an explanation that even the purest of souls probably could understand, the fact that it was just on paper made it difficult to accept in total.
Doubtful the memo was actually written by Braun. Doubtful even that he wrote a draft that then media types crafted into what the public saw yesterday.
I read it, and immediately felt I understood him. But then, that is what a good public relations team can do. That team missed a step though. They should have created a place for Braun to at least read the letter aloud. We should have heard the tone of his voice, and the contrition if it actually was there. No one wanted him to take questions, and so the public apology was avoided. So was the worry over whether he would actually sound contrite.
The letter was a first step, and perhaps it was the right first step. He can tiptoe into the public slowly, seeing how the fans react. But if I am going to believe Braun is truly sorry, I need to see how he behaves moving forward. I need to hear his voice on all this soon.
Its not my place to forgive him. That is for those that he looked in the eye, or whose names he tarnished trying to prove he was innocent and that others were trying to frame him. I just hope that at some point this is a blip in his history, that I barely remember. And for that to be the case, Braun has to go out and do a lot of good. No PR team can create that if it isn’t there. He will have to earn back the respect. Can he do it? Only he really knows.