Chicago Cubs Modernize
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Johanna's View
by Johanna Wagner
Chicago Cubs Modernize
This post was written by Johanna Wagner on February 20, 2013
Posted Under: Johanna's View

While the Ricketts family is looking to upgrade Wrigley Field, their new marketing director is upgrading the current in-game experience it seems.  First, while the idea of honoring Harry Caray and the tradition of singing ‘Take Me Out to the Ballpark’ during the 7th innings seems like a beautiful idea- it had gotten way off track.  With celebrities looking to promote something coming into sing- even if they knew nothing or boasted that they didnt like baseball.  Harry Caray would not have appreciated that.

So the team is looking to actually screen those singing.  They want pro-chicago and perhaps pro-Cubs fans, and while it doesn’t sound like they are going to exclude the big names from coming if they want to, they are going to make sure that no one says during their broadcast that they hate baseball.

Shockingly, the team has also figured out that playing music from the 1980s doesn’t make the ballpark experience very special, or very exciting.  And while the typical Cubs fan at Wrigley probably has fond memories of those days, living in the past is not where a team that lost 100 games last year should be.   The team is still looking for that ’start of game song’ for this year- they want something special to Chicago but also something that can fire the crowd and the players up, according to this Paul Sullivan piece. If you have a thought about that song, send your thoughts to the Cubs- through the folks mentioned in this piece.

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Reader Comments

The Cubs are so out of touch they are preparing for the 1913 season!! The Harry Caray fill ins are a mockery to the game. They will run out of pro Cubs personalities after about 20 games. And then they will sub in people like Jeff Gordon who called the place Wrigley Stadium!

#1 
Written By soxfan1 on February 20th, 2013 @ 12:58 pm

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